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Paul Mitchell® Platinum Blonde™ Shampoo

WHAT IT DOES
Banishes brassiness, softens strands, and adds shine in natural and color-treated blondes.

HOW IT WORKS
Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.

ADDED BONUS
Conditioning ingredients and extracts hydrate hair and intensify shine.

HOW TO USE
Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse.

THE BRIGHTEST IDEA IN BLONDING
Forever Blonde products are powered by exclusive KerActive protein that “hugs” the hair to help repair damage, while safflower oleosomes replenish lost moisture and seal the cuticle. The result is stronger, healthier hair with long-lasting hydration and shine.

paulmitchell platinum blonde shampoo